If you are new to website design and development, you have surely found yourself steeped in doubt as you realize that the more you know, the more you don’t know. Web designers do so much more than make websites look nice. We take our clients’ visions and work out a way to make them come to life in a way that, yes, looks good, but that also brings our clients’ businesses to life.
In essence, we are digital strategists.
When starting out in this field, you will soon begin to realize that the skills involved in creating an online home for your clients can branch out into a wide range of skillsets, from email strategy, SEO and copywriting to graphic design and marketing strategy, and on and on. You may get sidetracked from web development as you dive into trainings in all these topics. Or you might feel like calling it quits at the thought of having to master so many skills.
You are not alone. I confess that I too throw my hands up — at least once every other week — and say, “OMG, I have no idea what I’m doing! Do I really know how to do this?”
Our web world is constantly evolving and we will always have to keep learning.
It’s okay to be right where you are.
We all experience it.
I have learned that no two client projects are ever the same.
There is no one-size-fits-all. Take for example all the choices involved in deciding which e-commerce platform to use. Just when I get to know and love one particular software program, a client asks for an additional feature that it can’t do, and off I go to find a better option.
Part of our job as a web designer — and digital strategist — is to work with clients to determine exactly what they need to facilitate business growth, and to research the best software to fit their needs. This time spent researching is invaluable. (So charge for it! Don’t be ashamed!)
With every project — and every client’s unique needs — you will learn more and more. Differentiate yourself from the masses of WordPress plug-and-play theme designers by integrating digital strategy and systems into your projects, research and analysis included.
Don’t feel like you have to know everything to accomplish each project. Yes, continuing education is great, but don’t let “knowing what you don’t know” hold you back from taking on projects that push your limits. Your real education comes when you dive into new challenges.
You may also find that you prefer to partner with other entrepreneurs to handle aspects of web design that don’t light you up. Perhaps a graphic designer, SEO expert, and copywriter become part of your design team. You get to decide how your business unfolds.
Most importantly, remember that you’ve got this. Just start where you’re at. Try it out, and learn by doing rather than waiting until you know everything. Because there will always be more to learn. And we at Web Designer Beauty School have got your back. We’re all in this together.